AXA Digital Engagement Officer

JOB PURPOSE

The Digital Engagement Officer (Customer Engagement) is responsible for increasing customer digital awareness and maturity of AXA’s digital assets. He/She will create and execute effective communication strategies to drive customer engagement by increasing the visibility of AXA’s digital assets, and will strive to increase brand affinity through social media and other relevant channels. He/she will support the Transformation & Technology Team to ensure the creation of effectiveness messaging and content to key stakeholders. He/She also will aid to increase the digital capabilities of distributors and employees as the need arises, through online and on-the-ground communication efforts to spread effective messaging and communications to support the relevant stakeholders.

 

CRITICAL RESPONSIBILITIES

Customer Brand Awareness

Major Activities:

• Strategize and execute effective communication campaigns through social media channels to increase awareness of digital assets.
• Research on digital marketing trends and recommend use of new techniques, technologies and strategies to increase reach and scope of customer engagement.

Output:

• Social media posts highlighting digital assets at AXA Philippines
• Effective content planning, strategy and execution in support of digital assets

Employee Digital Awareness

Major Activities:    

• Ensure sustained communication to key stakeholders of digital assets through digital campaigns
• Write, layout, and plan content in partnership with the Distribution Digital Transformation Team, PLTD and other departments to effectively implement programs aimed at increasing employee digital maturity across the organization.

Output:

• Multimedia content targeted to specific segments (AG and BA)
• Collaterals (presentations, communications) relating to initiatives that help increase digital maturity.
• Digital content, email blasts and other content to support initiatives aimed at building digital capabilities across the organization.

Transformation communications

Major Activities:

• Work closely with key stakeholders within Transformation Team to create communication materials for different purposes
• Creative Execution of internal and External Communications

Output:

• Presentation collaterals
• Digital Communication materials such as e-mail blasts, social media content, etc.
• Employer Brand Awareness/ Reach of digital content

 

JOB QUALIFICATIONS

Educational Qualifications: Graduate of Mass communication, journalism, marketing or equivalent

Relevant Experience:

• Advertising agency experience preferred
• 1-3 years of working experience in corporate communication and digital marketing.
• Digitally savvy with a working knowledge of web and multimedia media production tools and processes, social media management
• Creative writing/content writing is preferred
• Personal Characteristics/Behaviors:
• Excellent verbal and written communication skills
• Ability to establish effective working relationships with clients and business representatives
• Ability to facilitate effective meetings
• Results oriented with good communication and interpersonal skills
• Consistently able to meet deadlines and achieve high level of deliverables
• Comfortable working in a cross-functional environment
• Strong business acumen; Knowledgeable about organizational culture and dynamics
• Flexible and willing to work outside job scope
• Self-aware
• Professionally and personally mature

Other Requirements:

• High level of competency with Office Productivity Tools
• Computer System Literacy – Intermediate to Advance
• Intermediate Adobe Creative Cloud skills (Photoshop, Premiere Pro)