Marketing Analytics - Google Analytics Undergraduate Intern (Rolling Intake)

Your Role

At Globe, the goal is to create a better world for people, business, and nation by uniting passionate individuals who believe they can make a difference. Key responsibilities include:

• Reports to the Customer Data Science Manager. - Appreciate and learn various upper funnel attributes and metrics
• Appreciate how the Google Marketing Platform works
• Build the data architecture & flows, considering the campaign journey & KPIs / metrics that we want to see
• Technical exposure on GTM & GA4 tools

About you

Successful candidates possess below qualifications:

• Be currently enrolled in an accredited university or college, pursuing a degree in a relevant field such as marketing, business analytics, or data science
• Possess a strong academic record, demonstrating your commitment and capability in your studies
• Have a working knowledge of SQL and Python, as well as familiarity with marketing principles and leveraging marketing data to drive decision-making
• Experience with visualization and dashboard tools like Tableau, Power BI, or Google Data Studio is preferred
• Be able to commit to the full duration of the internship, which is usually around 10-12 weeks, and be flexible to work in the designated location 
• Should possess expert skills in data science, understand the business unit being supported, and be able to learn new technologies and approaches relevant to the team’s initiatives. 
• Must be cooperative and participative in group discussions when presenting study results.

Compensation & Benefits

The Marketing Analytics - Google Analytics Undergraduate Intern position at Globe Telecom offers a competitive compensation package, which may include:

• A competitive hourly wage or stipend.
• Performance-based bonuses for exceptional work.
• Comprehensive insurance package, flexible work arrangements, service incentive leave, and medical and legal leave for specific circumstances
• Opportunities for continuous learning and potential for permanent roles post-studies

Training & Development

The Marketing Analytics - Google Analytics Undergraduate Intern position typically includes a comprehensive training program designed to equip interns with the necessary skills and knowledge. The training may cover foundational data skills, learning the basics of data analysis, including data types, structures, and how to analyze data effectively; an in-depth understanding of Google Analytics, including how to set up and interpret reports, track user behavior, and measure marketing performance; hands-on experience with data visualization tools like Tableau, Power BI, or Google Data Studio to create informative and visually appealing data visualizations; practical projects that allow interns to apply their skills and gain practical experience in analyzing marketing data and making data-driven decisions; and workshops on communication, teamwork, and problem-solving to help interns develop essential professional skills. This training program is designed to provide interns with a strong foundation in marketing analytics and prepare them for a successful career in the field. 

Career Progression

The Marketing Analytics - Google Analytics Undergraduate Intern position offers a clear path for career progression. Interns who excel in their roles often have opportunities to transition into full-time positions within Google or other top companies in the industry. Potential career paths include roles such as Marketing Analyst, Data Scientist, Digital Marketing Specialist, or Product Manager. These positions allow interns to further develop their skills, take on more responsibilities, and advance their careers in marketing analytics and related fields.

Source

The following sources were used in researching this page:

• linkedin.com
• globe.wd3.myworkdayjobs.com 
• globe.com.ph 
• ph.prosple.com
• indeed.com